The web provides us with the ability to collect massive amounts of data from our online users.  By now we all recognize the importance of understanding who is coming to our sites and what they are doing.  However, analysing that data and using it in a meaningful way can offer some challenges.

Join us as we discuss the importance of analytics and share some best practices around what and how we can measure our website activity.  We will also explore the new Sitecore Online Marketing Suite and Analytics tool and look at some practical applications for improving business.

Join us for food, drinks, networking and an interesting discussion.

Agenda:

• The importance of Analytics: What To Measure and How To Use The Data
• An Introduction to the Sitecore Analytics and Marketing Suite
• Q and A
• Networking

The DCore User Group is dedicated to providing a forum for Sitecore users, prospective users, and partners in the Mid-Atlantic and metro D.C. area to share best practices, network, and expand their knowledge of the Sitecore Web Content Management System. The group is open to anyone using or considering the Sitecore CMS, or who has an interest in .NET CMS platforms, regardless of technical proficiency.